« Deciding without a study is gambling. Deciding with a sloppy study is gambling more expensive. »
ARAXAD Consulting supports executives, investors, SMEs, institutions and project leaders in making structural decisions, by providing them with a precise and actionable understanding of their markets.
Our commitment goes beyond mere documentary production: we deliver analyses whose methodological robustness allows our clients to defend their decisions before an investment committee, an international funder, a board of directors, or a public authority.
ARAXAD Consulting structures its Market Studies offering around two distinct but combinable ranges: sector studies, produced on a recurring basis for a defined sector and accessible to a broad circle of clients, and ad hoc studies, designed bespoke to address a specific strategic question for a given client, under conditions of total confidentiality.
Sector studies and ad hoc studies
Where the sector study delivers a panoramic reading, the ad hoc study delivers an argued response to a singular strategic question.
Sector studies
Sector market studies constitute a body of analyses updated on a regular basis, dedicated to an industry sector as a whole. They offer an exhaustive reading of the competitive landscape, demand dynamics, value chain, regulatory framework and medium-term outlook of a given sector. They are essential before launching a project, to validate its relevance and reduce the risks of failure at launch.
- Executives, project leaders and executive committees seeking an up-to-date view of their sector or adjacent sectors
- Investment funds, venture capital firms and merchant banks
- Bilateral and multilateral funders running country strategies or thematic calls for projects
- Strategy, intelligence and business development departments
- Public administrations, investment promotion agencies and chambers of commerce
- Partner consulting firms integrating our sector analyses into their own missions
Ad hoc studies
Ad hoc studies are bespoke missions, conducted for a single client on the basis of a precise strategic issue. They require in-depth scoping of the need, a methodological protocol specific to each mission, and confidential execution with intellectual property vesting entirely in the principal. They are the reference tool for securing a high-stakes decision — before preparing your business plan, consider commissioning an ad hoc study to define, discern and understand the real potential of your target market.
- Opportunity and feasibility studies for an offering
- Consumer behavior studies
- Satisfaction and awareness studies for a product, brand or campaign
- Predictive studies of purchasing and adoption behavior
- Market sizing and financing studies
- Positioning, segmentation, concept and pricing studies
- Competitive studies and targeted benchmarks
- External growth transaction studies
- Public studies, impact studies of national programs or funder programs
Our methodology
Initial framing
A one-hour meeting to understand the playing field, the hypotheses to test, the trade-offs to make, the calendar, and the level of depth expected. We leave with a precise brief, a detailed commercial proposal and a shared retro-planning.
Design and validation of tools
Building the study protocol: literature review, design of collection tools (questionnaire, interview guide, sampling plan), internal validation by a consultant pair, pretest, final validation with the client.
Collection
Field and/or online deployment depending on the chosen methodology. Training and supervision of interviewers, daily quality controls, phone back-checks, automatic detection of abnormal patterns.
Analysis, modelling and cross-referencing
Statistical processing, econometrics, data science, cross-referencing of datasets. Production of insights, segments, models.
Reporting
Main study report (80 to 120 pages + appendices), executive summary note, presentation to the management committee or investment committee. Optional appropriation workshops for teams.
Deliverables you receive
- 01 Structured final report
- 02 Executive summary note
- 03 Anonymized dataset in an analyzable format
- 04 Methodological appendices
- 05 Restitution presentation (Keynote or PowerPoint)
- 06 Prioritized operational recommendations with TAM / SAM / SOM estimation
Who this service is for
SME executives in diversification, product launch, or structuring investment phases.
Large companies, institutions and NGOs evaluating a new market.
Investors, impact funds, business angels investigating an opportunity.
Funders, public institutions and Think Tanks preparing sectoral programs or policies.
Corporate development and strategy teams looking for a trusted partner for their analyses.
What it changes for you
You strengthen the credibility of your external dossiers.
You gain a higher-level view of your sector.
You save precious internal time.
You access a continuous benchmark.
You anticipate rather than react.
You secure a high-stakes decision.
You walk away with a decision-grade, defensible deliverable.
Explore our other areas of expertise.
Academic coaching
Individual and group support to succeed in a study program, reach your goals or build a solid path. Methodological coaching for dissertations and theses, with dedicated PhD coaching.
Discover the service →Training and capacity building
Training programs focused on talent development, technical skills acquisition and team strengthening. Starting with a series of thematic webinars.
Discover the service →Data collection
Rigorous field collection setups: questionnaires, interview guides, digital surveys. Statistical processing, econometrics, data science and visualization to turn your data into actionable information.
Discover the service →Data analysis
In-depth analysis of your datasets to extract actionable insights. Statistical modeling, visualization, and strategic recommendations.
Discover the service →Strategic insights
In-depth monitoring and briefing notes to inform your decisions in tech, consumer, investment and emerging sectors.
Discover the service →IT solutions design
Design, development and deployment of custom web, mobile and software applications, with a high standard of engineering.
Discover the service →3D modeling and design
Photorealistic renders, architectural modeling, product design and immersive visualizations to win over investors and end customers.
Discover the service →